JCPenney Needs a New Loyalty Program

JCPenney hired an Apple store executive as CEO with hopes of reviving the brand.  The new CEO has a vision for JCPenney but not a good enough view of the company’s customer base.  The company now needs a loyalty program to keep its current customers from deflecting. Sales were in decline before Mr. Johnson’s arrival… Continue reading JCPenney Needs a New Loyalty Program