Digital ad spending is expected to increase 20.4% in 2021. It will outpace other forms of ad spending this year. While digital advertising is about getting the click, unwanted clicks are driving up ad costs while driving down ad effectiveness. Not All Engagement Is Desirable Some marketers covet social media engagement. Follows, likes, comments and… Continue reading How to Avoid Unwanted Clicks in Digital Advertising
Tag: paid search
Become an Expert on PPC with These 5 Videos
Navigating the world of paid search advertising can be confusing. Maybe your business previously focused on search engine optimization (SEO). Now, you have decided to increase your marketing budget to include paid search. Perhaps you are using paid search but your campaigns are expensive and ineffective. Using paid search (also known as pay-per-click or PPC)… Continue reading Become an Expert on PPC with These 5 Videos
10 Tips for Making Good Google Ads Even Better
If buying search terms is part of your marketing strategy, you must use the Google Ads platform. Google has 90% market share in the search engine market. Whether management of your search engine marketing is in-house or outsourced, it is important to understand the options available to continuously optimize your Google Ads. Below are ten… Continue reading 10 Tips for Making Good Google Ads Even Better