How to Avoid Unwanted Clicks in Digital Advertising

Digital ad spending is expected to increase 20.4% in 2021. It will outpace other forms of ad spending this year. While digital advertising is about getting the click, unwanted clicks are driving up ad costs while driving down ad effectiveness. Not All Engagement Is Desirable Some marketers covet social media engagement. Follows, likes, comments and… Continue reading How to Avoid Unwanted Clicks in Digital Advertising