Marketplaces grow and thrive by identifying customer pain points and building a better technology bridge to alleviate them. These platforms help providers connect with individuals or businesses who use their products or services. I recently sat in on an investor pitch where a startup marketplace announced that they spent $3 million building the perfect product… Continue reading 6 Ways to Learn Your Customer Pain Points
Tag: Google Ads
Become an Expert on PPC with These 5 Videos
Navigating the world of paid search advertising can be confusing. Maybe your business previously focused on search engine optimization (SEO). Now, you have decided to increase your marketing budget to include paid search. Perhaps you are using paid search but your campaigns are expensive and ineffective. Using paid search (also known as pay-per-click or PPC)… Continue reading Become an Expert on PPC with These 5 Videos
10 Tips for Making Good Google Ads Even Better
If buying search terms is part of your marketing strategy, you must use the Google Ads platform. Google has 90% market share in the search engine market. Whether management of your search engine marketing is in-house or outsourced, it is important to understand the options available to continuously optimize your Google Ads. Below are ten… Continue reading 10 Tips for Making Good Google Ads Even Better