In business and in life, you need the right skills and resources based on where you are in your journey. What got you here, won’t necessarily get you “there.”
Spray-and-pray is an ineffective content distribution strategy. Content distribution must be purposeful driven through owned, earned and paid marketing channels.
When you are creating, you might find that you don’t have all of the ingredients. You may need to make substitutes. But when you get it right, the creation is uniquely yours and beautiful.
Self-service is service for businesses, not customers. From self-checkout at stores to booking travel online, customers are drawing the short straw. Businesses that start offering service to customers will be the next industry winners.
Don’t blindly accept AI marketing tools that give you little control over the performance of your ads. Use a disciplined approach that leads to healthy business growth.
Broadcast media allowed advertisers to reach the masses. Online tracking cookies allowed advertisers to reach individuals. With the death of online cookies, marketers are looking for new ways to reach potential customers.
Identifying and inspecting the right metrics is critical for peak marketing performance. Gathering relevant information is key to understanding the landscape.
You don’t know what you don’t know about your business until you shine a light on what is uncertain. Light can bring clarity that will help you make better decisions.
When launching a new product, it is critical to identify your niche in the market. Your product or service should fit your target market better than any other segment of the market.