We have a choice in the legacy we leave. If we don’t focus on it, it will create itself.
I’m not promoting eavesdropping as a research strategy but paying attention to what’s going on with consumers should be part of your routine.
When you are creating, you might find that you don’t have all of the ingredients. You may need to make substitutes. But when you get it right, the creation is uniquely yours and beautiful.
Self-service is service for businesses, not customers. From self-checkout at stores to booking travel online, customers are drawing the short straw. Businesses that start offering service to customers will be the next industry winners.
Broadcast media allowed advertisers to reach the masses. Online tracking cookies allowed advertisers to reach individuals. With the death of online cookies, marketers are looking for new ways to reach potential customers.
When launching a new product, it is critical to identify your niche in the market. Your product or service should fit your target market better than any other segment of the market.
I Just Want to Be Liked
You need more from your social media assets than “likes”.