Before you can create a Go-to-Marketing (GTM) plan, you must understand and effectively communicate your why. Why should a prospective buyer buy from you? What do you offer that’s different from competitors? This guide will help you create a value proposition that converts more prospects into paying customers.
With today’s customer acquisition costs, it costs more to gain new customers that to keep the ones you have. Delivering a great product and customer experience are the price of entry when buyers have so many options. This cheat sheet will help you keep your brand top-of-mind when your customer shops for similar products or services.
Facebook’s primary user has changed over the years. However, the social media giant defined social media and continues to innovate (and copy) competitors to remain relevant. The foundational principles in this guide will help you develop content for any social media platform.