Marketing Courses

Course: 6 Steps to Creating Successful Email Marketing Campaigns

Marketers know that email marketing is a low-cost digital solution. While sending an email newsletter is easy, it can be overwhelming to figure out exactly what to say to a prospective customer and when to say it.

This course will give you the skills to improve email campaigns and get prospects and customers respond to. After completing this course, you will:

  • Understand why you are sending each email in your marketing plan
  • Be clear about what action you want the email contact to take
  • Know how to learn each contact’s preferences along the buyer’s journey
  • Send relevant and timely emails to each contact

Thoroughly enjoyed the course. I appreciate the effort placed in each section to fully understand how to run and manage an email marketing campaign. The pace of the instruction was also a plus. It provided a sense of calmness as I was learning the information and not anxiousness. Oh and the worksheets were great to follow along in getting me started and not procrastinating. Thank you for sharing the tools of success for email marketing campaigns.

~ Felicia H.

successful email campaigns

Course: 6 Steps to Creating Successful Email Campaigns

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Frequently Asked Questions

Q: How much time will it take to complete the course?
A: The entire course can be completed over lunch, in less than one hour! However, you will want to take more time to complete the course worksheet and refine your email campaigns.

Q: How much does the course cost?
A: This course is being offered for $89.

Q: My email open rates are way below industry standard. Is there hope for me?
A: Email works for every industry! This course covers all the components that you must master to get your emails opened.

Q: My email click-through rates are low. How do I fix that?
A: The way to improve click-through rates is to understand what the email recipient needs. We will discuss how to do that in this course.

Q: I don’t have many contacts on my email list. Should I wait until I have more?
A: You should start all marketing email campaigns off on the right foot. Knowing the right actions to take will be essential as your email list grows.