With one billion active users, Instagram is a great platform to use in your social media marketing strategy. It has a simple user interface, stories for easy daily posting and great ecommerce tools. It can be a perfect place to connect with potential customers. While it is easy to create a business Instagram account and… Continue reading 7 Horrible Mistakes You’re Making on Instagram
Category: Social Media
Where Will Social Media Be 1 Year From Now?
It’s hard to believe that Facebook has been around for 15 years already. While the company lost over $100 billion in value since the Cambridge-Analytica privacy issue, it remains among the top 10 largest companies (by market cap) in the world. There has been much dialogue about the relevance of Facebook and social media, in… Continue reading Where Will Social Media Be 1 Year From Now?
Don’t Make This Silly Mistake with Your Facebook Page
If the only thing that you are posting on your Facebook business page is discounts to buy your product or service, you are wasting resources. And, you may be creating downstream problems for your business. There are several reasons why only posting discounted products on Facebook won’t work. You are not adding value to your… Continue reading Don’t Make This Silly Mistake with Your Facebook Page
Marketing on Twitter
In this series on low cost marketing, I’m sharing how to use marketing assets, like social media, to build awareness and drive traffic (to your webpage, mobile app, etc.). While social media is not free, used correctly, it can certainly help you efficiently find your posse online. With this post, I focus on marketing on… Continue reading Marketing on Twitter
Using Facebook Organically
Businesses need to be fueled by funding, whether that funding comes from a lender, an investor or a customer (i.e., sales). “Low cost marketing” is not “no cost marketing”. This post, which focuses on Facebook marketing, is the first in a series on finding low cost marketing solutions. Businesses need money to survive. I have… Continue reading Using Facebook Organically
Twitter is Useful but It’s Awfully Messy
For the past year, I have told anyone who has asked me about social media that Twitter is messy. If you are in a relationship with Twitter, you know what I mean. There are stalkers on Twitter. You know the kind. They follow you but you have no idea why. You read their profile (if they’ve… Continue reading Twitter is Useful but It’s Awfully Messy
Social media is not “free” marketing
Many business leaders, especially those with limited marketing budgets, think of social media as a free way to deliver their brand’s message in the marketplace. While it is true that the barriers to getting into the social media fray are low, there are costs to developing successful social media campaigns. This post is not meant… Continue reading Social media is not “free” marketing
Marketing Basics Still Apply on Social Media
Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to traditional marketers accustomed to broadcast and print marketing. But while the technology is different, the basic building blocks of marketing still hold true. When creating a marketing campaign delivered through any… Continue reading Marketing Basics Still Apply on Social Media
Find Your Target Audience, Map Your Social Strategy
No doubt about it. I’m feeling my age. I’m now on Facebook, Twitter, Google+, Pinterest, Instagram, Snapchat and, of course, LinkedIn. Social media is where it’s at…right? Well, I guess it depends on what “it” is. Facebook is THE place to catch up on the fabulous lives of all of your friends and acquaintances. If… Continue reading Find Your Target Audience, Map Your Social Strategy