With one billion active users, Instagram is a great platform to use in your social media marketing strategy. It has a simple user interface, storiesRead More
Category: Social Media
It’s hard to believe that Facebook has been around for 15 years already. While the company lost over $100 billion in value since the Cambridge-AnalyticaRead More
If the only thing that you are posting on your Facebook business page is discounts to buy your product or service, you are wasting resources.Read More
In this series on low cost marketing, I’m sharing how to use marketing assets, like social media, to build awareness and drive traffic (to yourRead More
Businesses need to be fueled by funding, whether that funding comes from a lender, an investor or a customer (i.e., sales). “Low cost marketing” isRead More
For the past year, I have told anyone who has asked me about social media that Twitter is messy. If you are in a relationship withRead More
Many business leaders, especially those with limited marketing budgets, think of social media as a free way to deliver their brand’s message in the marketplace. Read More
Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting toRead More
No doubt about it. I’m feeling my age. I’m now on Facebook, Twitter, Google+, Pinterest, Instagram, Snapchat and, of course, LinkedIn. Social media is whereRead More