A blog can be an asset to any business. Creating blog posts is a great way to set yourself apart as a thought leader or attract visitors to your website. Most major companies have a blog, giving them an avenue to communicate with consumers. Whether you have a blog or are considering establishing one, here… Continue reading 9 Reasons Small Businesses Should Start a Blog
Let me tell you how odd it is for me, of all people, to be writing an article about networking. First of all, I’m an introvert. No, that does not mean I am scared of people but I do tend to recharge by looking inward. Secondly, when I first started out, I absolutely hated networking. … Continue reading Elevating Your Personal Brand Through Networking
In today’s world of the internet of everything and big data, every executive and every business owner is more concerned than ever about the ROI of every activity. Marketing leaders have espoused the benefits of a strong brand for years. Recently, more marketers have been asked to justify their activities, including brand-building efforts. Business leaders… Continue reading Can Rebranding Lead to Sales Growth?
Fragmentation in advertising is good for small businesses as it gives such businesses an opportunity to compete effectively. Where small businesses were previously left out of advertising on video-rich platforms like television, YouTube has created opportunity. Nearly 50% of U.S. households now have digital video recorders (DVRs), which have resulted in fewer television commercials being… Continue reading TV Advertising Is no Longer the Holy Grail