Navigating the world of paid search advertising can be confusing. Maybe your business previously focused on search engine optimization (SEO). Now, you have decided to increase your marketing budget to include paid search. Perhaps you are using paid search but your campaigns are expensive and ineffective. Using paid search (also known as pay-per-click or PPC)… Continue reading Become an Expert on PPC with These 5 Videos
Category: Search Engine Marketing
10 Tips for Making Good Google Ads Even Better
If buying search terms is part of your marketing strategy, you must use the Google Ads platform. Google has 90% market share in the search engine market. Whether management of your search engine marketing is in-house or outsourced, it is important to understand the options available to continuously optimize your Google Ads. Below are ten… Continue reading 10 Tips for Making Good Google Ads Even Better
Good Content That Isn’t Found Doesn’t Matter
Content marketing drives search engine optimization (SEO). Developing content is relatively easy, but it simply does not matter if it cannot be found by your target audience. And, if your content is found and found NOT good, it may not matter. Good content is (highly) rated In the 1970s and much of the 1980s, we watched whatever… Continue reading Good Content That Isn’t Found Doesn’t Matter