Too often, CEOs and business owners overlook an obvious opportunity to grow their business. For a company that has turned media buying over to an agency, it is very easy to ignore the referral marketing channel. After all, the agency is not going to benefit from recommending referrals. They want a higher media spend. But… Continue reading How Referral Marketing Reduces Customer Acquisition Costs (CAC)
Category: Referral Marketing
4 Reasons Why You Need to Have Referral Marketing in Your Marketing Plan
I have a dear friend who has been in business for 22 years and relies solely on excellent customer service and referrals to grow his business. He treats every prospect with the utmost respect. He does absolutely no advertising for his business because he delivers an outstanding product. And, he stands behind his product and… Continue reading 4 Reasons Why You Need to Have Referral Marketing in Your Marketing Plan