Cause marketing is a term used to describe a company’s efforts to partner with a solution to a societal problem. Nowadays there are a numberRead More
Category: Promotion
Ahhhh…the allure of over 100 million viewers. It would make any deep-pocket, consumer-facing company want to throw their brand in the mix. At $4 millionRead More
JCPenney hired an Apple store executive as CEO with hopes of reviving the brand. The new CEO has a vision for JCPenney but not aRead More
Like most people, I love a good deal. I tell my mother, my sister, my friends, anyone who will listen about any bargains I find andRead More