Cause marketing is a term used to describe a company’s efforts to partner with a solution to a societal problem. Nowadays there are a number of “social enterprises” that exist to sell something AND bring awareness to or solve a social problem. But, even if your business is not a social enterprise, you may benefit… Continue reading 6 Tips to Launching a Successful Cause Marketing Program
Category: Promotion
2014 Super Bowl Ads: the Winners and the Losers
Ahhhh…the allure of over 100 million viewers. It would make any deep-pocket, consumer-facing company want to throw their brand in the mix. At $4 million for a 30-second spot, I expected more from the advertisers. My quick takes on the 2014 Super Bowl commercials: What did they do for their brand? Budweiser is still King. Puppies,… Continue reading 2014 Super Bowl Ads: the Winners and the Losers
JCPenney Needs a New Loyalty Program
JCPenney hired an Apple store executive as CEO with hopes of reviving the brand. The new CEO has a vision for JCPenney but not a good enough view of the company’s customer base. The company now needs a loyalty program to keep its current customers from deflecting. Sales were in decline before Mr. Johnson’s arrival… Continue reading JCPenney Needs a New Loyalty Program
I Love to Get My Groupon, but…
Like most people, I love a good deal. I tell my mother, my sister, my friends, anyone who will listen about any bargains I find and snag. So, I signed up for Groupon and I’ve opened nearly every email they’ve sent me. BUT, I just took a look at the new Groupon IPO filing and I’m not sure… Continue reading I Love to Get My Groupon, but…