Category: Promotion

6 Tips to Launching a Successful Cause Marketing Program

Cause marketing is a term used to describe a company’s efforts to partner with a solution to a societal problem.  Nowadays there are a number of “social enterprises” that exist to sell something AND bring awareness to or solve a social problem.  But, even if your business is not a social enterprise, you may benefit… Continue reading 6 Tips to Launching a Successful Cause Marketing Program

2014 Super Bowl Ads: the Winners and the Losers

Ahhhh…the allure of over 100 million viewers.  It would make any deep-pocket, consumer-facing company want to throw their brand in the mix.  At $4 million for a 30-second spot, I expected more from the advertisers.  My quick takes on the 2014 Super Bowl commercials: What did they do for their brand? Budweiser is still King.  Puppies,… Continue reading 2014 Super Bowl Ads: the Winners and the Losers

JCPenney Needs a New Loyalty Program

JCPenney hired an Apple store executive as CEO with hopes of reviving the brand.  The new CEO has a vision for JCPenney but not a good enough view of the company’s customer base.  The company now needs a loyalty program to keep its current customers from deflecting. Sales were in decline before Mr. Johnson’s arrival… Continue reading JCPenney Needs a New Loyalty Program