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Category: Promotion

cause marketing

6 Tips to Launching a Successful Cause Marketing Program

March 25, 2014 By KHB

Cause marketing is a term used to describe a company’s efforts to partner with a solution to a societal problem.  Nowadays there are a numberRead More

2014 Super Bowl

2014 Super Bowl Ads: the Winners and the Losers

February 3, 2014 By KHB

Ahhhh…the allure of over 100 million viewers.  It would make any deep-pocket, consumer-facing company want to throw their brand in the mix.  At $4 millionRead More

loyalty program

JCPenney Needs a New Loyalty Program

March 4, 2013 By KHB

JCPenney hired an Apple store executive as CEO with hopes of reviving the brand.  The new CEO has a vision for JCPenney but not aRead More

Groupon deal

I Love to Get My Groupon, but…

August 12, 2011 By KHB

Like most people, I love a good deal.  I tell my mother, my sister, my friends, anyone who will listen about any bargains I find andRead More

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