It’s hard to believe that Facebook has been around for 15 years already. While the company lost over $100 billion in value since the Cambridge-Analytica privacy issue, it remains among the top 10 largest companies (by market cap) in the world. There has been much dialogue about the relevance of Facebook and social media, in… Continue reading Where Will Social Media Be 1 Year From Now?
Category: Marketing Matters
Marketing Matters is the KHB Blog that takes a perspective on traditional and digital marketing trends and strategies.
10 Tips for Making Good Google Ads Even Better
If buying search terms is part of your marketing strategy, you must use the Google Ads platform. Google has 90% market share in the search engine market. Whether management of your search engine marketing is in-house or outsourced, it is important to understand the options available to continuously optimize your Google Ads. Below are ten… Continue reading 10 Tips for Making Good Google Ads Even Better
Don’t Make This Silly Mistake with Your Facebook Page
If the only thing that you are posting on your Facebook business page is discounts to buy your product or service, you are wasting resources. And, you may be creating downstream problems for your business. There are several reasons why only posting discounted products on Facebook won’t work. You are not adding value to your… Continue reading Don’t Make This Silly Mistake with Your Facebook Page
Marketing on Twitter
In this series on low cost marketing, I’m sharing how to use marketing assets, like social media, to build awareness and drive traffic (to your webpage, mobile app, etc.). While social media is not free, used correctly, it can certainly help you efficiently find your posse online. With this post, I focus on marketing on… Continue reading Marketing on Twitter
Using Facebook Organically
Businesses need to be fueled by funding, whether that funding comes from a lender, an investor or a customer (i.e., sales). “Low cost marketing” is not “no cost marketing”. This post, which focuses on Facebook marketing, is the first in a series on finding low cost marketing solutions. Businesses need money to survive. I have… Continue reading Using Facebook Organically
How UBS Engaged 5 Million through Content Marketing
In July 2016, UBS launched UNLIMITED, an online portal with curated content that discusses life issues relevant to wealthy millennials and women. The company has reported that its content marketing strategy is working. Content is being consumed by 35 to 38 year olds and 60% of the readership is women. The challenge all wealth management professionals… Continue reading How UBS Engaged 5 Million through Content Marketing
4 Reasons Why You Need to Have Referral Marketing in Your Marketing Plan
I have a dear friend who has been in business for 22 years and relies solely on excellent customer service and referrals to grow his business. He treats every prospect with the utmost respect. He does absolutely no advertising for his business because he delivers an outstanding product. And, he stands behind his product and… Continue reading 4 Reasons Why You Need to Have Referral Marketing in Your Marketing Plan
Twitter is Useful but It’s Awfully Messy
For the past year, I have told anyone who has asked me about social media that Twitter is messy. If you are in a relationship with Twitter, you know what I mean. There are stalkers on Twitter. You know the kind. They follow you but you have no idea why. You read their profile (if they’ve… Continue reading Twitter is Useful but It’s Awfully Messy
Elevating Your Personal Brand Through Networking
Let me tell you how odd it is for me, of all people, to be writing an article about networking. First of all, I’m an introvert. No, that does not mean I am scared of people but I do tend to recharge by looking inward. Secondly, when I first started out, I absolutely hated networking. … Continue reading Elevating Your Personal Brand Through Networking
7 Ways to Get Better Engagement with Email Marketing
If you are sending email marketing campaigns regularly and your click-through rate falls below industry average, you are not engaging your customers. In fact, you may be annoying them and damaging your brand. You have to do better. The good news is that there are steps you can take to improve your email marketing. Think… Continue reading 7 Ways to Get Better Engagement with Email Marketing