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KATHERINE HUNTER-BLYDEN

Fractional/Interim CMO

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Category: Marketing Analysis

Is Big Data Really Such a Big Deal?

Creativity with big data

I have worked with data for most of my career.  After college, I started out as a pricing analyst in the insurance sector.  I spent hours poring over data–you could call it big data–to figure out the optimal price for a risk.  I would look at historic cost data by a number of segments and… Continue reading Is Big Data Really Such a Big Deal?

Published September 22, 2015
Categorized as Marketing Analysis, Strategy

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KATHERINE HUNTER-BLYDEN
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