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Category: Loyalty

repeat purchases

Do These 4 Things for More Repeat Purchases

January 29, 2021 By KHB

It costs more to gain new customers than to keep the ones you currently have. Most business leaders intuitively know this, but many do notRead More

Referral Marketing - Employee Engagement

Referral Marketing: Letting Customers Lead the Way

April 24, 2015 By KHB

Referral marketing is all about getting leads through existing relationships.  People like to share good finds and good experiences so developing a referral marketing effortRead More

Beyond Loyalty to Advocacy

Moving Beyond Loyalty to Customer Advocacy

December 9, 2014 By KHB

The average U.S. household participates in nearly 22 loyalty programs every year.  However, that does not mean that householders are, in fact, loyal to these brands.  RepeatRead More

Airport customer

Improve Retention Rate through Better Service

July 30, 2014 By KHB

Renewals, repurchases or reorders–whatever you call them in your business–are a key component of growth.  And, every single customer touch point can affect your retention rate.Read More

loyal customer

The Cost of Losing an Loyal Customer

March 14, 2014 By KHB

Updated July 22, 2020 Recently, I broke up with my cable company. It was actually a very painful thing for me to do. You see,Read More

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