It costs more to gain new customers than to keep the ones you currently have. Most business leaders intuitively know this, but many do notRead More
Category: Loyalty
Referral marketing is all about getting leads through existing relationships. People like to share good finds and good experiences so developing a referral marketing effortRead More
The average U.S. household participates in nearly 22 loyalty programs every year. However, that does not mean that householders are, in fact, loyal to these brands. RepeatRead More
Renewals, repurchases or reorders–whatever you call them in your business–are a key component of growth. And, every single customer touch point can affect your retention rate.Read More
Updated July 22, 2020 Recently, I broke up with my cable company. It was actually a very painful thing for me to do. You see,Read More