Relevant emails are the foundation of good email campaigns. Irrelevancy is one of the top three reasons people unsubscribe from email lists. Given that there are 306 billion emails sent and received daily, it is important that you send relevant messages to your contacts. Think of each of your contacts as a relationship that needs… Continue reading Irrelevant Emails Are Hurting Your Relationships
Category: Email Marketing
7 Ways to Get Better Engagement with Email Marketing
If you are sending email marketing campaigns regularly and your click-through rate falls below industry average, you are not engaging your customers. In fact, you may be annoying them and damaging your brand. You have to do better. The good news is that there are steps you can take to improve your email marketing. Think… Continue reading 7 Ways to Get Better Engagement with Email Marketing
Email Marketing as a Key Digital Marketing Tool
Email marketing continues to be a strong marketing tool for a variety of organizations. Whether you’re a nonprofit looking to raise funds, a government agency promoting new programs or a business looking to sell more products, email marketing can be an effective digital marketing tool. Email is a low cost promotional vehicle. Email is a… Continue reading Email Marketing as a Key Digital Marketing Tool