Marketplaces grow and thrive by identifying customer pain points and building a better technology bridge to alleviate them. These platforms help providers connect with individuals or businesses who use their products or services. I recently sat in on an investor pitch where a startup marketplace announced that they spent $3 million building the perfect product… Continue reading 6 Ways to Learn Your Customer Pain Points
Category: Customer Experience
How to Create the Ultimate Gig Economy Brand Experience
In the sharing economy, the customer experience defines a company’s brand. A brand is not just the brand identity and assets that the company creates. It is the feeling that users are left with after interacting with the brand. That interaction encompasses everything from using the product platform to the meeting of the provider and… Continue reading How to Create the Ultimate Gig Economy Brand Experience