When blog sites like Blogger started in the late 1990s, creators primarily consisted of individuals sharing their research and opinions in word processing-like format with hyperlinks. Early blogs were primarily personal and were often used to share information with friends and family. Commercial blogs quickly followed and the format—text with hyperlinks—remain unchanged. Blogging, which started… Continue reading Content Development Lessons for B2B Marketing
Category: Content Marketing
9 Reasons Small Businesses Should Start a Blog
A blog can be an asset to any business. Creating blog posts is a great way to set yourself apart as a thought leader or attract visitors to your website. Most major companies have a blog, giving them an avenue to communicate with consumers. Whether you have a blog or are considering establishing one, here… Continue reading 9 Reasons Small Businesses Should Start a Blog
Using Facebook Organically
Businesses need to be fueled by funding, whether that funding comes from a lender, an investor or a customer (i.e., sales). “Low cost marketing” is not “no cost marketing”. This post, which focuses on Facebook marketing, is the first in a series on finding low cost marketing solutions. Businesses need money to survive. I have… Continue reading Using Facebook Organically
How UBS Engaged 5 Million through Content Marketing
In July 2016, UBS launched UNLIMITED, an online portal with curated content that discusses life issues relevant to wealthy millennials and women. The company has reported that its content marketing strategy is working. Content is being consumed by 35 to 38 year olds and 60% of the readership is women. The challenge all wealth management professionals… Continue reading How UBS Engaged 5 Million through Content Marketing
Good Content That Isn’t Found Doesn’t Matter
Content marketing drives search engine optimization (SEO). Developing content is relatively easy, but it simply does not matter if it cannot be found by your target audience. And, if your content is found and found NOT good, it may not matter. Good content is (highly) rated In the 1970s and much of the 1980s, we watched whatever… Continue reading Good Content That Isn’t Found Doesn’t Matter