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Category: Brand

How to Create the Ultimate Gig Economy Brand Experience

November 5, 2020 By KHB

In the sharing economy, the customer experience defines a company’s brand. A brand is not just the brand identity and assets that the company creates.Read More

facebook mistake

Don’t Make This Silly Mistake with Your Facebook Page

January 3, 2019 By KHB

If the only thing that you are posting on your Facebook business page is discounts to buy your product or service, you are wasting resources.Read More

People as Corporate Brand

3 Ways to Create a Stronger Brand through People Management

January 4, 2016 By KHB

How do the following recent headlines regarding workforce policies and practices impact corporate brand? Netflix to Offer Unlimited Parental Leave Intel Invests $300 Million to Improve ItsRead More

New Brand

Can Rebranding Lead to Sales Growth?

November 10, 2014 By KHB

In today’s world of the internet of everything and big data, every executive and every business owner is more concerned than ever about the ROIRead More

Radio Shack - groovy

Can Radio Shack Shrink Its Way to Profit?

March 4, 2014 By KHB

Radio Shack’s sales dropped 10% between 2013 and 2012, a steeper drop than the 5% decline seen with 2012 calendar year results.  And, operating resultsRead More

2014 Super Bowl

2014 Super Bowl Ads: the Winners and the Losers

February 3, 2014 By KHB

Ahhhh…the allure of over 100 million viewers.  It would make any deep-pocket, consumer-facing company want to throw their brand in the mix.  At $4 millionRead More

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