In the sharing economy, the customer experience defines a company’s brand. A brand is not just the brand identity and assets that the company creates.Read More
Category: Brand
If the only thing that you are posting on your Facebook business page is discounts to buy your product or service, you are wasting resources.Read More
How do the following recent headlines regarding workforce policies and practices impact corporate brand? Netflix to Offer Unlimited Parental Leave Intel Invests $300 Million to Improve ItsRead More
In today’s world of the internet of everything and big data, every executive and every business owner is more concerned than ever about the ROIRead More
Radio Shack’s sales dropped 10% between 2013 and 2012, a steeper drop than the 5% decline seen with 2012 calendar year results. And, operating resultsRead More
Ahhhh…the allure of over 100 million viewers. It would make any deep-pocket, consumer-facing company want to throw their brand in the mix. At $4 millionRead More