TV Advertising Is no Longer the Holy Grail

Fragmentation in advertising is good for small businesses as it gives such businesses an opportunity to compete effectively.  Where small businesses were previously left out of advertising on video-rich platforms like television, YouTube has created opportunity. Nearly 50% of U.S. households now have digital video recorders (DVRs), which have resulted in fewer television commercials being… Continue reading TV Advertising Is no Longer the Holy Grail

2014 Super Bowl Ads: the Winners and the Losers

Ahhhh…the allure of over 100 million viewers.  It would make any deep-pocket, consumer-facing company want to throw their brand in the mix.  At $4 million for a 30-second spot, I expected more from the advertisers.  My quick takes on the 2014 Super Bowl commercials: What did they do for their brand? Budweiser is still King.  Puppies,… Continue reading 2014 Super Bowl Ads: the Winners and the Losers