Fragmentation in advertising is good for small businesses as it gives such businesses an opportunity to compete effectively. Where small businesses were previously left out of advertising on video-rich platforms like television, YouTube has created opportunity. Nearly 50% of U.S. households now have digital video recorders (DVRs), which have resulted in fewer television commercials being… Continue reading TV Advertising Is no Longer the Holy Grail
Category: Advertising
2014 Super Bowl Ads: the Winners and the Losers
Ahhhh…the allure of over 100 million viewers. It would make any deep-pocket, consumer-facing company want to throw their brand in the mix. At $4 million for a 30-second spot, I expected more from the advertisers. My quick takes on the 2014 Super Bowl commercials: What did they do for their brand? Budweiser is still King. Puppies,… Continue reading 2014 Super Bowl Ads: the Winners and the Losers