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  • How Referral Marketing Reduces Customer Acquisition Costs (CAC)
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  • 6 Ways to Learn Your Customer Pain Points
  • Do These 4 Things for More Repeat Purchases
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Category: Marketing Matters

Marketing Matters is the KHB Blog that takes a perspective on traditional and digital marketing trends and strategies.

books

Content Development Lessons for B2B Marketing

March 8, 2022 By KHB

When blog sites like Blogger started in the late 1990s, creators primarily consisted of individuals sharing their research and opinions in word processing-like format withRead More

referral marketing

How Referral Marketing Reduces Customer Acquisition Costs (CAC)

January 19, 2022 By KHB

Too often, CEOs and business owners overlook an obvious opportunity to grow their business.  For a company that has turned media buying over to anRead More

Avoid unwanted clicks

How to Avoid Unwanted Clicks in Digital Advertising

December 7, 2021 By KHB

Digital ad spending is expected to increase 20.4% in 2021. It will outpace other forms of ad spending this year. While digital advertising is aboutRead More

customer pain points

6 Ways to Learn Your Customer Pain Points

September 2, 2021 By KHB

Marketplaces grow and thrive by identifying customer pain points and building a better technology bridge to alleviate them. These platforms help providers connect with individualsRead More

repeat purchases

Do These 4 Things for More Repeat Purchases

January 29, 2021 By KHB

It costs more to gain new customers than to keep the ones you currently have. Most business leaders intuitively know this, but many do notRead More

How to Create the Ultimate Gig Economy Brand Experience

November 5, 2020 By KHB

In the sharing economy, the customer experience defines a company’s brand. A brand is not just the brand identity and assets that the company creates.Read More

PPC via Google

Become an Expert on PPC with These 5 Videos

September 1, 2020 By KHB

Navigating the world of paid search advertising can be confusing. Maybe your business previously focused on search engine optimization (SEO). Now, you have decided toRead More

instagram mistakes

7 Horrible Mistakes You’re Making on Instagram

August 12, 2020 By KHB

With one billion active users, Instagram is a great platform to use in your social media marketing strategy. It has a simple user interface, storiesRead More

blog posts

9 Reasons Small Businesses Should Start a Blog

July 24, 2020 By KHB

A blog can be an asset to any business. Creating blog posts is a great way to set yourself apart as a thought leader orRead More

email campaigns

Irrelevant Emails Are Hurting Your Relationships

July 3, 2020 By KHB

Relevant emails are the foundation of good email campaigns. Irrelevancy is one of the top three reasons people unsubscribe from email lists. Given that thereRead More

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