In the sharing economy, the customer experience defines a company’s brand. A brand is not just the brand identity and assets that the company creates.Read More
Category: Marketing Matters
Marketing Matters is the KHB Blog that takes a perspective on traditional and digital marketing trends and strategies.
Navigating the world of paid search advertising can be confusing. Maybe your business previously focused on search engine optimization (SEO). Now, you have decided toRead More
With one billion active users, Instagram is a great platform to use in your social media marketing strategy. It has a simple user interface, storiesRead More
A blog can be an asset to any business. Creating blog posts is a great way to set yourself apart as a thought leader orRead More
Relevant emails are the foundation of good email campaigns. Irrelevancy is one of the top three reasons people unsubscribe from email lists. Given that thereRead More
It’s hard to believe that Facebook has been around for 15 years already. While the company lost over $100 billion in value since the Cambridge-AnalyticaRead More
If buying search terms is part of your marketing strategy, you must use the Google Ads platform. Google has 90% market share in the searchRead More
If the only thing that you are posting on your Facebook business page is discounts to buy your product or service, you are wasting resources.Read More
In this series on low cost marketing, I’m sharing how to use marketing assets, like social media, to build awareness and drive traffic (to yourRead More
Businesses need to be fueled by funding, whether that funding comes from a lender, an investor or a customer (i.e., sales). “Low cost marketing” isRead More