When blog sites like Blogger started in the late 1990s, creators primarily consisted of individuals sharing their research and opinions in word processing-like format withRead More
Category: Marketing Matters
Marketing Matters is the KHB Blog that takes a perspective on traditional and digital marketing trends and strategies.
Too often, CEOs and business owners overlook an obvious opportunity to grow their business. For a company that has turned media buying over to anRead More
Digital ad spending is expected to increase 20.4% in 2021. It will outpace other forms of ad spending this year. While digital advertising is aboutRead More
Marketplaces grow and thrive by identifying customer pain points and building a better technology bridge to alleviate them. These platforms help providers connect with individualsRead More
It costs more to gain new customers than to keep the ones you currently have. Most business leaders intuitively know this, but many do notRead More
In the sharing economy, the customer experience defines a company’s brand. A brand is not just the brand identity and assets that the company creates.Read More
Navigating the world of paid search advertising can be confusing. Maybe your business previously focused on search engine optimization (SEO). Now, you have decided toRead More
With one billion active users, Instagram is a great platform to use in your social media marketing strategy. It has a simple user interface, storiesRead More
A blog can be an asset to any business. Creating blog posts is a great way to set yourself apart as a thought leader orRead More
Relevant emails are the foundation of good email campaigns. Irrelevancy is one of the top three reasons people unsubscribe from email lists. Given that thereRead More