It costs more to gain new customers than to keep the ones you currently have. Most business leaders intuitively know this, but many do not
In the sharing economy, the customer experience defines a company’s brand. A brand is not just the brand identity and assets that the company creates.
Navigating the world of paid search advertising can be confusing. Maybe your business previously focused on search engine optimization (SEO). Now, you have decided to
With one billion active users, Instagram is a great platform to use in your social media marketing strategy. It has a simple user interface, stories
A blog can be an asset to any business. Creating blog posts is a great way to set yourself apart as a thought leader or
Relevant emails are the foundation of good email campaigns. Irrelevancy is one of the top three reasons people unsubscribe from email lists. Given that there
It’s hard to believe that Facebook has been around for 15 years already. While the company lost over $100 billion in value since the Cambridge-Analytica
If buying search terms is part of your marketing strategy, you must use the Google Ads platform. Google has 90% market share in the search
If the only thing that you are posting on your Facebook business page is discounts to buy your product or service, you are wasting resources.
In this series on low cost marketing, I’m sharing how to use marketing assets, like social media, to build awareness and drive traffic (to your