In the early days of the internet (circa 1994), travel agents were as plentiful as coffee shops. It seems every neighborhood had one. But, once the airlines started to create websites on the internet, they quickly figured out that they could increase profits by selling direct to consumers. At this time, Google did not exist… Continue reading Airlines Are Vain (and Why You Should Be Too)
Category: KHB Vantage
KHB Vantage is marketing insight and meanderings from our founder.
Turn, Turn, Turn… There Is a Season
To everything (turn, turn, turn)There is a season (turn, turn, turn)And a time to every purpose, under heaven ~ Pete Seeger, songwriter I know I am not the only one that attributed this chart-busting song to the Beatles. I know because Google told me. Actually, they didn’t as much tell me as redirect me to… Continue reading Turn, Turn, Turn… There Is a Season
Your Choice: Watch Ads or Pay Up
When I was a kid, I watched shows like “The Love Boat” and “Diff’rent Strokes” for free on a turn dial TV, using an antennae to get reception. In the 1980s, cable TV came along and my family subscribed for better reception and for more channels. During this era, cable companies earned revenue from both… Continue reading Your Choice: Watch Ads or Pay Up
Market Size Is in the Eyes of the Beholder
I recently took on a new client who was offering an educational product. The client told me that their target audience was “all the students who are being homeschooled right now.” My role was to help the client reach their target audience. With about 50 million students being homeschooled during the early days of the… Continue reading Market Size Is in the Eyes of the Beholder
Influencer Marketing Is So 1983
In 1983, at the American Music Awards, Aretha Franklin won the Favorite Soul/R&B Album of the Year award for Jump to It. As Ms. Franklin gave her thank-you speech to a televised audience of millions of households, she held, in one hand, her award and, in the other hand, a pair of Stuart Weitzman custom-made… Continue reading Influencer Marketing Is So 1983