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Category: KHB Vantage

KHB Vantage is marketing insight and meanderings from our founder.

airplane

Airlines Are Vain (and Why You Should Be Too)

November 19, 2020 By KHB

In the early days of the internet (circa 1994), travel agents were as plentiful as coffee shops. It seems every neighborhood had one. But, onceRead More

there is a season

Turn, Turn, Turn… There Is a Season

November 12, 2020 By KHB

To everything (turn, turn, turn)There is a season (turn, turn, turn)And a time to every purpose, under heaven ~ Pete Seeger, songwriter I know IRead More

watch ads

Your Choice: Watch Ads or Pay Up

November 5, 2020 By KHB

When I was a kid, I watched shows like “The Love Boat” and “Diff’rent Strokes” for free on a turn dial TV, using an antennaeRead More

Market Size Is in the Eyes of the Beholder

October 22, 2020 By KHB

I recently took on a new client who was offering an educational product. The client told me that their target audience was “all the studentsRead More

Influencer Marketing Is So 1983

October 15, 2020 By KHB

In 1983, at the American Music Awards, Aretha Franklin won the Favorite Soul/R&B Album of the Year award for Jump to It. As Ms. FranklinRead More

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