Category: KHB Vantage

KHB Vantage is marketing insight and meanderings from our founder.

Airlines Are Vain (and Why You Should Be Too)

In the early days of the internet (circa 1994), travel agents were as plentiful as coffee shops. It seems every neighborhood had one. But, once the airlines started to create websites on the internet, they quickly figured out that they could increase profits by selling direct to consumers. At this time, Google did not exist… Continue reading Airlines Are Vain (and Why You Should Be Too)

Market Size Is in the Eyes of the Beholder

I recently took on a new client who was offering an educational product. The client told me that their target audience was “all the students who are being homeschooled right now.” My role was to help the client reach their target audience. With about 50 million students being homeschooled during the early days of the… Continue reading Market Size Is in the Eyes of the Beholder

Influencer Marketing Is So 1983

Credit: Photo by Reed Saxon/AP/REX/Shutterstock

In 1983, at the American Music Awards, Aretha Franklin won the Favorite Soul/R&B Album of the Year award for Jump to It. As Ms. Franklin gave her thank-you speech to a televised audience of millions of households, she held, in one hand, her award and, in the other hand, a pair of Stuart Weitzman custom-made… Continue reading Influencer Marketing Is So 1983