Katherine Hunter-Blyden is a senior marketing executive with P&L management experience. As an expert in strategic plan development, product management and customer acquisition, Katherine helps businesses meet their goals with data-driven, quantifiable results. She is most frequently called on by boards, executive leadership teams and investors to assist clients as an interim and fractional Chief Marketing Officer. She is also experienced at coaching business professionals to make sound business decisions and achieve awareness, growth and profit objectives.
Katherine offers fractional and interim CMO services through management consulting firm TechCXO. TechCXO offers fractional and interim C-level services in finance, technology, marketing, sales, human capital and executive operations.
Capabilities
Marketing Strategy
Performance Marketing
Marketing Leadership
Customer Acquisition
Brand Messaging
Digital Marketing
Email Marketing
Growth Marketing
Search Engine Marketing (Google Ads)
Facebook/ Instagram Marketing
Paid Search/ Pay-per-click (PPC)
Social Media Advertising
Go-to-Market Strategy
Integrated Marketing
Marketing Analysis
Marketing Measurement (KPIs)
Customer Retention
Demand Generation
Content Development
Brand Awareness
Customer Loyalty
Product Marketing
Voice of the Customer
Website Strategy
"Katherine is a true professional - knowledgeable, thoughtful, client-oriented, and delivers high quality work in a timely manner. I highly recommend her for her expertise and skills."
Anand