A fractional CMO oversees all of the marketing related functions of an organization, including the planning, development and execution of marketing strategies and tactics. A fractional CMO is available part-time at a fraction of the cost of a full-time CMO. They can work on an hourly, weekly or bi-weekly basis or on an interim basis. A fractional CMO helps early-stage and growth startups, nonprofits and middle market businesses save tens of thousands on headcount each year.
Katherine Hunter-Blyden offers marketing consulting services that help organizations make smarter business and marketing decisions through comprehensive traditional and digital marketing strategies that maximize efficacy and efficiency. She helps clients develop and execute a go-to-market strategy that reduces the cost of acquiring and keeping customers.