Good Content That Isn’t Found Doesn’t Matter

Content marketing drives search engine optimization (SEO).  Developing content is relatively easy, but it simply does not matter if it cannot be found by your target audience.  And, if your content is found and found NOT good, it may not matter.

Good content is (highly) rated
In the 1970s and much of the 1980s, we watched whatever was on television—good or bad.  We did not have much choice.  Today, consumers have many choices, including unplugging completely or turning to another device.  This is exactly why we have come to a place where much of the content we have access to is rated.  If we are looking for a movie on Netflix, we check out how it’s rated.  If we search for a book on Amazon, we check out its rating.  Developing content that is rated differentiates the good from the bad and the ugly.

Good content is shared
Shared content is a practical evolution of rated content.  Rated content could come from any source, someone we know or someone we don’t know.  But shared content usually comes from someone within our circle.  When a Facebook friend shares content on our timeline, we value that content a bit more.  So, when developing content , remember that shareable content is more likely to be consumed.

Good content trends
For sure, “good content” is relative.  However, in the spirit of understanding that “good content” is not good until it’s read or viewed, we must acknowledge that good content trends.  Trending content is crowdsourced content.  What we collectively read and watch becomes good content.

You can surely create excellent content that is never read.  It will do nothing for awareness, nothing for growth and nothing for anyone else.  It’s like the tree that falls in the forest when no one is there to hear it.  Did it make a sound?  Doesn’t matter.  Turn your content into something that matters.  Get it ranked.  Find ways to share it.