Nearly everyone who has started a business in the last decade has created at least one social media account for their business. Search through any
It’s hard to believe that Facebook has been around for 15 years already. While the company lost over $100 billion in value since the Cambridge-Analytica
If the only thing that you are posting on your Facebook business page is discounts to buy your product or service, you are wasting resources.
In this series on low cost marketing, I’m sharing how to use marketing assets, like social media, to build awareness and drive traffic (to your
Businesses need to be fueled by funding, whether that funding comes from a lender, an investor or a customer (i.e., sales). “Low cost marketing” is
In July 2016, UBS launched UNLIMITED, an online portal with curated content that discusses life issues relevant to wealthy millennials and women. The company has
For the past year, I have told anyone who has asked me about social media that Twitter is messy. If you are in a relationship with
Many business leaders, especially those with limited marketing budgets, think of social media as a free way to deliver their brand’s message in the marketplace.
Many seasoned marketers are all too eager to leave the social media marketing to younger professionals. The ever-evolving social media space can feel daunting to
No doubt about it. I’m feeling my age. I’m now on Facebook, Twitter, Google+, Pinterest, Instagram, Snapchat and, of course, LinkedIn. Social media is where