It’s hard to believe that Facebook has been around for 15 years already. While the company lost over $100 billion in value since the Cambridge-Analytica
If buying search terms is part of your marketing strategy, you must use the Google Ads platform. Google has 90% market share in the search
If the only thing that you are posting on your Facebook business page is discounts to buy your product or service, you are wasting resources.
In this series on low cost marketing, I’m sharing how to use marketing assets, like social media, to build awareness and drive traffic (to your
Businesses need to be fueled by funding, whether that funding comes from a lender, an investor or a customer (i.e., sales). “Low cost marketing” is
For the past year, I have told anyone who has asked me about social media that Twitter is messy. If you are in a relationship with
If you are sending regular email marketing campaigns and your click-through rate falls below industry average, you are not engaging your customers. In fact, you
Email marketing continues to be a strong marketing tool for a variety of organizations. Whether you’re a nonprofit looking to raise funds, a government agency
Content marketing drives search engine optimization (SEO). Developing content is relatively easy, but it simply does not matter if it cannot be found by your
Many business leaders, especially those with limited marketing budgets, think of social media as a free way to deliver their brand’s message in the marketplace.