A blog can be an asset to any business. Creating blog posts is a great way to set yourself apart as a thought leader or attract visitors to your website. Most major companies have a blog, giving them an avenue to communicate with consumers. Whether you have a blog or are considering establishing one, here are ten ways blogs can help your business grow.
Establishes Trust and Credibility
A blog connects a company to its consumers with relevant content. If you have well-written, accurate content, you can set yourself and your company apart as an expert in your industry. Consumers are more likely to purchase from a company that appears reputable, and a blog can help build a good reputation.
Improves Your Online Image
Blogs are a natural way to drive more traffic to your website, which improves your online presence. They are an organic way (as opposed to paid ads) to get more eyeballs on your business. They allow you to connect with clients beyond just selling your products or services. With quality content, you establish yourself as a quality brand. What you put into a blog represents your brand, so good, fresh content will make your company look good.
Builds Domain Authority
Blogs can help improve search engine optimization (SEO) for your website, which in turn will improve your domain authority. By adding headings, subheadings and internal links, and using other SEO best practices for your blog, you will help your overall website domain authority. The key is to produce content that is useful for both search engine optimization and for your target audience.
Contains Social Media Content
Published blog posts can be content for most social media platforms. You can repurpose blog content as tweets for Twitter, pins on Pinterest, or posts on Facebook, Instagram, and LinkedIn. If you are looking for new, exciting content to share on social media, use your blog posts first. Plus, if you regularly share your blog updates on social media, you will also get link referrals from those social media posts.
Grow Your Email List
Email marketing is a fantastic low cost marketing tool. Encourage your blog readers to sign up for your email list. Have an opt-in page or a pop-up to prompt visitors to subscribe to receive updates. From there, you can connect via email with your new subscribers, sending them offers along with blog updates and other valuable content.
Increases Website Traffic
A blog with good SEO will get your website ranked in Google searches. A website with excellent and engaging blog content will attract more visitors than a site without such. Publishing blog posts regularly will also increase traffic, giving visitors a reason to return and explore your website more. Be sure to also revisit older posts and refresh them when new pertinent information is available.
Contributes to Link-Building
If your blog has excellent content that others like, they may link to your content from their websites. Others will link to your post as a resource if your content has a good readability and is credible. Strive for good, shareable content for your business sector so that others are encouraged to create inbound links to your articles, further improving your domain authority.
Provides Ranking Keywords
A continuously updated blog with new content will have new keywords that will rank in Google searches. The stronger your keywords are, the higher your posts will rank in Google searches. Use an SEO tool like Yoast to determine the SEO value of your posts. If you work to have good SEO on every blog post, your site will have a better chance of ranking for more keywords.
Generates New Leads
A blog drives traffic to your website. Use forms and landing pages to capture the attention of website visitors. Include links in your articles to recommend other blog posts that readers can explore. Doing so will improve the stickiness of your website and help attract leads to your business.